HATASU, an ebike brand that has been gaining tracking in the country recently celebrated its 1st year anniversary last October 12, 2023 at the Puerto Real, Intramuros Manila. This significant event is another indication of the growing ebike users and industry in the Philippines as well as the clamor for more mobility solutions — even that for short-distance traveling.
During the event, the brand showcased a host of their two-wheel and three-wheel electric vehicles and teased an upcoming model to be launched by November as well as their future roadmap to enter the eMotorcycle category by next year.
“We are truly honored to have received such warm welcome from our media partners and of course from our Hatasukis (HATASU ebike owners and fans) who gave their trust and support for us to achieve the milestones we have despite being a young brand. We are excited to see HATASU ebike grow in the local market and we cannot wait to expand our line-up of products to provide the best riding experience for all Filipinos,” says Austine Huang, Chief Marketing Officer.
HATASU ebike achieves nationwide reach in less than a year!
Having only been in the local market for only almost a year, the brand has already achieved nationwide coverage through strong partnership with some of the biggest automotive and technology dealerships including but not limited to: Cellboy, Cell City, EMCOR, Guanzon, Home Along, K-Servico, and more. To date, HATASU ebike is now available in over 500+ Authorized Dealer Stores and has established 9 Concept Stores in Luzon, Visayas and Mindanao. You can check out the complete list of stores that carry HATASU ebike in this link.
To date there are already more than 10,000+ HATASU owners and this growing community is a testament to how the brand has embedded itself in various communities.
“Our ultimate goal for HATASU is not to simply sell ebikes, we want HATASU to become a symbol of progress and sustainability, a driving force in the electric mobility landscape whilst ensuring accessibility to everyone,” says Austine Huang, Chief Marketing Officer.
Catering to the local road conditions
“As the brand builds its presence and influence in the market, we want to make sure that we are with our customers every step of the way. This is why we conduct extensive market research to understand the needs of our customers in order to produce purposeful and quality ebikes that really meet their needs,” says Jen Cheng, Brand Director. This people-first approach is what set HATASU apart from others in the industry. Its local team is heavily involved in the Research & Development and Production of its products. While the parts of the ebikes are being sourced and imported from abroad, HATASU assembles the products locally, giving the brand the leverage to customize the ebikes depending on the local road situations, pain points and practical needs of its users — not to mention conforming to local laws on ebike usage.
With 3 major warehouses in Luzon, Visayas (Cebu), and Mindanao (Davao), the brand is able to mobilize units to eager Hatasukis. HATASU ebike is also aiming to push its sustainable mobility goals to more countries over the next few years. As part of this goal, the brand is now registered in five (5) other countries including China, Indonesia, Malaysia, Singapore and Vietnam.
A HATASU ebike for your every Need
Currently there are 5 HATASU ebike models out in the market right now and one more coming around November. Catering for single-riders, or small families, and even to those who are not confident with two-wheel vehicles (I’m in this category, honestly), HATASU has got you covered. HATASU’s two-wheeler models KUMI and NERO, are the brand’s riding solution for students, young professionals and office workers so they can get to their school or workplace hassle-free. Perfect for short-distance deliveries or quick grocery runs because of its cute (but sturdy) front basket, the KUMI and NERO are easy to bring around because of its size.
For those requiring more seats for their loved ones, the MAKO and MAKO 2 might be the ones for you. Fetch your kids conveniently in your nearby school then go on a supermarket run, bank errands, laundry, and whatnot as the two units have ample space for storage. This also means you can use the MAKO and MAKO 2 for your small business.
Then there’s the HARU which is a single-seater three-wheel ebike. As mentioned before, this is perfect for those who aren’t confident to use two-wheel vehicles yet. Equipped with beginner friendly features, even someone with no prior experience of driving an ebike (me, ahem) can easily hop on and use it!
All HATASU ebikes run at max speed of 25kph which falls under the Driver’s License and Registration exemption of LTO. As a relatively slower moving personal mobility device, these ebikes are not allowed to traverse national roads unless it’s bisecting a barangay road you’re going to.
That being said, imagine wasting precious gas for short trips. With HATASU, you can easily cut back on gas savings and consumption as (according to the brand), a full cycle charge of up to 8 hours would cost you as low as 20 Pesos only. That’s pretty insane.
Prices of HATASU ebikes ranges from Php 19,990 for the KUMI to Php 57,990 for the MAKO.
Interested in getting your very own HATASU ebike? You can visit HATASU Authorized Dealer Stores nationwide or visit the Official HATASU LazMall Store.
For more info and other brand updates, be sure to follow HATASU Philippines on Facebook and on TikTok.