In what is no doubt an unexpected crossover, PlayStation and Mercedes-Benz teamed up for a special PS5 edition A-class car.
Specifically, PlayStation Italy shared a showcase video on its official YouTube channel that highlights the new collab. Given that it’s not being promoted by other PlayStation regional pages, the collab is not a global marketing campaign.
Still, it’s a cool collab. And make no mistake, this special A-class car isn’t just a one-off as there will be 50 models that will go on sale (at least, according to various sources).
Check out the official collab video here:
So, what exactly makes this a Mercedes-Benz car a PlayStation edition model? Called the A-Class Vibes, this hatchback features a Digital White color scheme, with blue ambient lights on the inside as well as a black leather interior. It may not look that far from a standard A-class, but the color and design accents do echo the sleek look of the PS5 (both the classic and the new Slim model).
This A-class Vibes car will only have a limited run though as only 50 units will be made. Each car is priced at EUR 55,677 (around USD 60,867 or PHP 3.4 million), and each purchase will come with a PS5 Digital Edition console and a digital copy of Gran Turismo 7.
Sony Interactive Entertainment and Mercedes-Benz Italia announce an exclusive partnership
PlayStation 5 becomes a source of inspiration for the configuration of the A-Class Vibes
A new limited edition car made in just 50 units, immediately available, exclusively online, on the… pic.twitter.com/89OzaiBU1i— GT | SGP (@ShareGamePlay) December 5, 2023
This car is only confirmed to be released via Mercedes-Benz Italy dealerships. For now, there’s no word yet on if there are plans to release more units in other regions in Europe and across the world.
Source: Anime News Network