In what is no doubt a nice surprise for K-drama and K-pop fans, PlayStation revealed its Happy New Play-Year campaign starring Kim Se Jeong.
This new PlayStation campaign is for the Lunar New Year, and while tapping celebrities isn’t too surprising, this one goes the extra mile. After all, Kim Se Jeong stars in a new PlayStation ad that sees her bring characters like Aloy from the Horizon series and Tifa from Final Fantasy VII to life.
Check out the campaign ad here:
For many K-pop fans, Se Jeong is best known as a former member of I.O.I. Since then, Se Jeong has become a popular soloist as she released her first album just last September.
K-drama lovers should also be familiar with her as Se Jeong has starred in several popular dramas like The Uncanny Counter and Business Proposal.
Along with the ad, here’s a look at Se Jeong as characters from PlayStation titles:
The campaign also features a special treat for Se Jeong’s fans as there’s a special Instagram filter where they can have a “video call” with Se Jeong. Aside from being a fun filter to try out, those who share their reels can win PS5 covers autographed by Se Jeong herself, along with other cool prizes.
More details about this offer can be found on PlayStation Asia’s Instagram page.
Finally, the Happy New Play-Year campaign also features special offers on physical games and peripherals. For more on the offers for Pinoy PlayStation fans, visit the official promo website.