After beginning the partnership back in 2022, Lenovo announced that it has extended its partnership with the mega-popular racing series F1.
To be exact, this partnership extension will go into effect in 2025, and as part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1. This is on top of Lenovo itself being a Global Partner of F1.
Aside from just branding, the partnership will also see Lenovo continue to provide F1 with devices and solution to support the various Grands Prix that happen all over the world throughout each F1 season.
Stefano Domenicali, CEO and President of Formula 1 said:
“I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Meanwhile, Yang Yuanqing, Chairman & CEO of Lenovo, said:
“We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.”
Finally, the partnership also means Lenovo will likely continue to be the title sponsor for the Japanese and US Grands Prix.