Honor of Kings takes over BGC’s 3D billboards with special ads

HoK's 3D billboard is the first of its kind in the PH!

Fresh after its Jujutsu Kaisen collab, Honor of Kings recently launched its new advertisements at the pair of 3D billboards at One Bonifacio High Street in BGC. As a popular spot in the area, the new 3D ads surprised many gamers during its launch.

If you’ve been to BGC, chances are that you’ve probably seen the pair of 3D billboards at One Bonifacio High Street. Often, these billboards feature some cool visuals, if not ads for the latest phones. While many brands have taken over these screens, there haven’t been any game-related ads there that used both screens – until now that is.

To further promote its MOBA, Level Infinite took over the two 3D billboards in BGC. The takeover wasn’t just for simple ads promoting the game though as the showcase featured an epic battle Honor of Kings characters, Dolia and Overlord.

Specifically, Dolia and Overlord were positioned on the opposing billboards. On one end, Dolia fights back against Overlord with an array of spells,  jumping to the other end of the second billboard. The fact that these two billboards played off each other added to how eye-catching the ads are.

Here’s a look at the ads:

Aside from the ad, Level Infinite revealed that the 3D billboards in the area will serve as a backdrop for upcoming Honor of Kings activities that will happen this December.

While there’s no info on those activities yet, details are set to be revealed soon via the game’s social media pages.