PUBG MOBILE has announced a brand-new partnership with global luggage brand American Tourister, set to launch today, December 4, 2024.
At the center of this collaboration is a PUBG MOBILE-themed adaptation of American Tourister’s iconic ROLLIO collection. Designed for energetic, modern travelers, the collection includes a Cabin Spinner luggage and a Backpack with bold and edgy designs that echo the game’s adventurous spirit.
The limited-edition physical products will hit shelves in Q2 2025, available in select markets including Korea, Thailand, Singapore, Malaysia, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Egypt.
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, expressed enthusiasm about the partnership. “American Tourister is an iconic brand known for creating stylish and durable luggage that resonates with young and adventurous travellers. Partnering with them allows us to bring this same spirit into PUBG MOBILE through both in-game content and real-world products, which we know our players will be excited about.”
Nikhil Gupte, Senior Director and Head of Brands at American Tourister, Asia, also spoke on the brand’s excitement for this crossover into gaming: “This is our first major foray into the gaming world, and we are excited to partner with PUBG MOBILE, a game that aligns with the American Tourister spirit of fun and adventure. We can’t wait to see gamers use our ROLLIO products in both the online and offline worlds!”
And this doesn’t just apply to the casual players. The PUBG MOBILE and American Tourister collaboration will also make its way into esports, with special initiatives set to be revealed soon.
The PUBG MOBILE x American Tourister update will be available for all players starting December 4, 2024. You can download PUBG MOBILE for free on the App Store and Google Play Store.
Gaming and travelling aren’t exactly the two most compatible things, but this collaboration says otherwise.