OPPO announces Lamine Yamal as Global Brand Ambassador
OPPO looks to put Lamine Yamal's winger and charm skills to good use!
Global brand OPPO recently revealed 17-year-old Spanish football sensation Lamine Yamal as their newest global brand ambassador. The company’s “Make Your Moment” brand refresh initiative aims to inspire young people worldwide to embrace the present and transform their passions into action.
“Lamine is not just a gifted footballer but an inspirational young man with an incredible passion for the game,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO. “Like countless young people worldwide, Lamine refuses to be held back by anxiety or uncertainty about the future. Instead, he focuses on his passions and concentrates his energy on the present, finding fulfillment and strength through his dedication.”
Since his international debut in 2023, Yamal has garnered attention not only for his exceptional performance on the field but also for his mature approach to fame and success. Despite his busy schedule as one of the world’s top footballers, he maintains his commitment to education and believes that “the best way to handle it all is to focus on the work at hand and stay present.”
The young star’s connection to his roots is evident in his signature “304” goal celebration, a gesture honoring his hometown of Rocafonda’s postal code. As part of his role with OPPO, Yamal will participate in various football-related community initiatives, including facilities upgrades and encouraging youth involvement in football charity projects.
The new “Make Your Moment” brand slogan comes as OPPO continues to expand its presence globally. Currently, the company operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. Helping to drive this success is the growing popularity of products such as the recently launched Find X8 series, which has garnered widespread acclaim globally thanks to its outstanding camera features, gaming performance, and battery life.
OPPO’s close involvement with football, particularly its partnership with the UEFA Champions League, has enabled the brand to break new ground. By bringing together its advanced technology with the energy of football, OPPO has created new technology experiences to resonate closely with global fans.
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