HoYo FEST 2025 is official, and it's happening at the SMX Convention Center in the Philippines

While the previous events happened at SM Megamall, HoYoverse is going big this year in the Philippines as HoYo Fest 2025 is happening at the SMX Convention Center.

When HoYo FEST began back in 2021, it was initially more of a collab cafe, with its location being Moon Rabbit Cafe & Restaurant in San Juan. The 2022 event also took place there, but in 2023, HoYo Fest moved to SM Megamall. This move made sense considering that HoYoverse has released more titles since then.

Finally, for this year, HoYo FEST is making another venue change as its Philippine event is happening at the SMX Convention Center Hall 3 in SM Mall of Asia. This should mean the event is going to be the biggest one yet!

Specifically, the PH event will happen from July 24 to 27. Other HoYo FEST events will happen concurrently in SEA at the following countries and locations:

Indonesia: 24^th – 27^th July 2025, Surabaya Convention Center (SCC)
Malaysia: 24^th – 27^th July 2025, Pavilion Exhibition Centre Bukit Jalil, Hall 1 & 2
Thailand: 24^th – 27^th July 2025, The Mall Bangkapi, MCC Hall
Vietnam: 24^th – 27^th July 2025, Sky Expo, Hall A5
Singapore: 25^th – 27^th July 2025, Suntec Singapore Convention & Exhibition Centre, Hall 406CXD

Aside from the venue and dates, HoYoverse also announced that this year’s event will feature an Artist Alley, along with Stage performances and showcases.

Registration for these is open now, and you can register via the links below:

Artist Alley Application: https://hoyo.link/MUBNSyBTV
Open Stage Performance Application: https://hoyo.link/svmJnULOR
Cosplay Showcase Application: https://hoyo.link/F9KtBfbmF
Fan Art Showcase Application: https://hoyo.link/JgeKFbefq

More details on HoYo FEST 2025 in the Philippines will be shared soon.