PICKUP COFFEE celebrates 3 years with multiple brand collabs

You can never have too much coffee. Especially affordable ones.

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PICKUP COFFEE
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Over the past three years, PICKUP COFFEE has transformed into a household name in the Philippines, serving over 40 million cups of coffee and expanding to more than 320 branches nationwide. Recognized for its signature green carts and commitment to delivering premium yet affordable coffee, the Filipino brand has achieved unprecedented growth in the local food and beverage industry.

Marking its 3rd anniversary on February 25, 2025, PICKUP COFFEE is celebrating with a series of brand collaborations, staying true to its mission of UPlifting customers with delicious and accessible beverages. The brand’s anniversary campaign features three special partnerships, offering exclusive merchandise and a new indulgent drink to commemorate the milestone.

SECRET FRESH and WINNIEYIPPIE

Kicking off the celebrations, PICKUP COFFEE teamed up with renowned streetwear brand SECRET FRESH to release a limited-edition anniversary shirt. Available in black and white, the shirt features artwork by visual artist Winnie Yip Xin Wei, also known as WINNIEYIPPIE. The design showcases her original character BBG (Bubble Butt Girl) enjoying a moment at an iconic PICKUP COFFEE cart. Fans can get their hands on this exclusive shirt through select branches via the PICKUP APP or at the Secret Fresh HQ at Ronac Art Center.

Limited-Edition Collectible BBG Toy

There is also the PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy, a special edition figurine featuring BBG dressed as a PICKUP COFFEE barista. Only 100 pieces of this collectible is available, and customers can enter a raffle for a chance to purchase one.

To join the raffle, customers must:

  1. Collect 10 stamps on the PICKUP APP to earn a raffle voucher between March 8-14, 2025. More vouchers mean more chances of winning.
  2. On March 17, 2025, 100 lucky PICKUP COFFEE APP users will be randomly selected and announced via @pickupcoffeeph on social media.
  3. Winners will receive an SMS and email confirmation with purchase details.

A sweet collaboration with Auro Chocolate

PICKUP COFFEE has also partnered with Auro Chocolate, a homegrown brand known for its world-class, ethically sourced cacao. Together, they are launching the Auro Pistachio Chocolate Milk, a blend of rich Auro chocolate and nutty pistachio. Priced at Php 99 via the PICKUP APP, this special beverage will be available starting March 12, 2025, as part of the Pistachio Series, which also includes the crowd-favorite Pistachio Milk.

With its rapid growth, PICKUP COFFEE is actively looking to bring its signature brews to even more locations. The brand invites property owners and brokers with unleased spaces to explore partnership opportunities by reaching out to expansion@pickup-coffee.com.